Phat Marketing

Hey How’s it going?

Today at 8pm GMT / 3pm EST / 1pm Moutain Time / 12noon Pacific
I’m going to broadcasting live on Ustream.

(http://www.ustream.tv/channel/ten-minute-tea-time-with-tony)

Here’s what you’ll learn:

• My Bonus Package For Andy Jenkins’ Video Boss (even though I am NOT promoting it with an affiliate link)
• Who I think you should buy it from
• All about a twitter teaching package that is totally gangsta and has changed the way I do business online forever -
• plus where you can get 3 free Twitter influence videos,
• AND how to get a professionally designed custom twitter background for free!
• The secret to success – the biggie that often gets overlooked and is critical to your success IN ANYTHING!

There’s this crazy Californian guy who is like no other marketer on the planet.

He’s an ex private detective and a wild sales guy. (He’s also part of a crazy surfing clan with none other then Frank Kern)

His name is Jason Moffatt and this guy tells it like it is. Maybe a bit too much at times.

Today he’s released a shocking free report called “The Truth Serum”.

You can get it here…

http://www.1shoppingcart.com/app/?Clk=3375896

I warn you, it really is a bit shocking and holds no punches.
Jason really doesn’t hold back and just lets it all hang out.

This is a must read if you are marketing on the web.

It’s short (only 18 pages and is loaded with real world examples on how you can leverage “The Truth” in your favour….

http://www.1shoppingcart.com/app/?Clk=3375896

Sincerely,

Tony

PS: Even Mel Gibson makes a special appearance in The Truth Serum
report. (OMG This guy is crazy)

http://www.1shoppingcart.com/app/?Clk=3375896

so I just came across this incredible (free) presentation tool that blows powerpoint (pc) and keynote (mac) completely out the water!

here’s the link:  http://prezi.com/

It’s being used by the big name marketing personalities such as Ed Dale and Andy Jenkins, and makes it possible to quickly make very, very, very cool looking presentations that keep viewers engaged – ESSENTIAL if your presentation actually involves selling them something (which usually involves a little bit of keeping them interested).

Expect me to be using this in my next video for you, so you can see it in action.

Keep up the good vibes! ; )

Tony

Another very exciting day today, as I move closer to the launch of the new company: Business Evolution.

I’ve created the Vision and Mission Statements, and feel very pleased with them – I really do believe that a clear direction and ‘hedgehog concept’ is the key to success.

VISION STATEMENT
Business Evolution will become the UK's number-one
go-to company for businesses and entrepreneurs seeking
advancement in their market position.
We will offer training, coaching and done-for-you
services that are second-to-none; internationally hailed
as setting the standard in innovative business training
in online and offline marketing techniques and strategy.
We will have achieved at least £1Million turnover and
have provided both employment and effective training to
people all over the world before the London 2012 Olympics
opening ceremony.

MISSION STATEMENT
We strive to help every customer reach their goals.
We seek to provide value to every person we come in
contact with, every time we come into contact with them.
We treat every customer, wherever they are from, however
we come into contact with them, as though they are a
member of our immediate family - without exceptions.

The keys to our success will be the excellent training we provide, and the way we treat people.

Our hedgehog concept will begin with offering a free cd/dvd and then bringing people into the micro-continuity process.

After that, home-study courses will be offered, along with seminars, one-on-one coaching and finally the done-for-you service.

Yes, the business model DOES look very similar to Russell brunson’s, but if its working for him, then I’m more than happy to enjoy similar success

WOW! I’ve just finished watching a video from Rich Shefren’s company, Strategic Profits – it’s very enlightening!

It’s all about the process they follow called the “T.R.E.A.T. Post-Purchase Process”, that radically reduces refunds, gets you testimonials, and gets your customers to refer their friends!

This video is a great piece of education, and is a valuable lesson that even some of the biggest names in Marketing could do with paying heed to!

Anyway, here’s the video link – enjoy!
Tony.

http://www.strategicprofits.com/strategy/this-gets-you-testimonials-reduces-refunds-increases-the-value-of-a-customer/

I made a fatal flaw.

A biggie.

Like an idiot I then wondered why nothing was happening.

Then I realised …and I felt foolish.

Whether you believe in the Law of Attraction or not, there is a very simple process I urge you to apply to your life, your business and your everything right now:

It’s a three-part process:

1. Ask
2. Believe
3. Receive

You see you have to define exactly what it is you want to achieve before you set out to get it (they call that a goal), and while it’s the first piece of advice I’d dish out, it’s the first thing I missed when planning my own future and working towards attracting my ideal life. Silly sod.

Anyway, like I said, you don’t need to believe in the Law of Attraction to see the power of this process.

You see if you start at 1 – Ask. This means define exactly what it is that you want.

If you’re a business then maybe you want more potential customers…

…or maybe you could define it a little more specifically?

Perhaps you’d like affluent customers in their 50s with good mobility and a sense of adventure to go on your  “Golden Years Adventure Hiking Holidays in Peru”?

I mean, what good is getting ‘more potential customers’ if they’re all in their 60s looking for budget breaks that are mobility-scooter friendly?

I imagine that could be quite deflating – a stream of customers that you can’t sell to

Anyway, I made the mistake of not defining a vision statement and a mission statement for my business.

As soon as I have these defiined, I have found lots of things falling into place for me.

My next post will be on defining your Vision Statement and your Mission Statement (and the difference between the two).

Cheers,

Tony.