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<channel>
	<title>Phat Marketing</title>
	<atom:link href="http://www.phatmarketing.net/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.phatmarketing.net/blog</link>
	<description>PHAT - Profitable Hardworking Advertising Tactics</description>
	<pubDate>Fri, 08 Aug 2008 08:50:04 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Oops He Did it Again&#8230;</title>
		<link>http://www.phatmarketing.net/blog/2008/08/oops-he-did-it-again/</link>
		<comments>http://www.phatmarketing.net/blog/2008/08/oops-he-did-it-again/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 08:50:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.phatmarketing.net/blog/?p=13</guid>
		<description><![CDATA[Hi, as usual, just spilling my thoughts onto the screen here - hope it&#8217;s of some use!
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-
If you just want to head straight to what I&#8217;m talking about , here&#8217;s the link:
http://www.stephensblog.com/?p=344
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-
That Chap Stephen Dean has done it again- put together another nifty application and is giving it away for free.
You may know Stephen for [...]]]></description>
			<content:encoded><![CDATA[<p>Hi, as usual, just spilling my thoughts onto the screen here - hope it&#8217;s of some use!</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br />
If you just want to head straight to what I&#8217;m talking about , here&#8217;s the link:<br />
<a href="http://www.stephensblog.com/?p=344">http://www.stephensblog.com/?p=344</a><br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>That Chap Stephen Dean has done it again- put together another nifty application and is giving it away for free.</p>
<p>You may know Stephen for his handy-dandy split-tester (free) and now he&#8217;s got a HTML sales-page generator up for grabs.</p>
<p>Here&#8217;s his blog post on the subject: <a href="http://www.stephensblog.com/?p=344">http://www.stephensblog.com/?p=344</a></p>
<p> </p>
<p>Entitled &#8216;The WYSIWIG Killer&#8217;, it&#8217;s set to eradicate the need for Dreamweaver and Frontpage, both of which Stephen says &#8220;&#8230;cost a fortune and all they do is INFURIATE me.&#8221;</p>
<p>Stephen also says that &#8221;&#8230;I decided to write my own software that would allow me to just type… type as fast as my creative juices will allow me too.</p>
<p>There’s no worrying about whether Dreamweaver is going to mess with the formatting I tried so hard to get right. There’s no ugly code.</p>
<p>(In fact, this piece of software doesn’t know HOW to write ugly code. It comes out looking beautiful.)&#8221;</p>
<p> </p>
<p>So, if you think you&#8217;ll ever need to bang out some HTML, and would rather get rid of that copy of Dreamweaver that your brother-in-law copied for you, or if you just want a lightweight way of cranking out sales letter, then go to his post now, and take Stephen up on his VERY generous offer!</p>
<p>Here&#8217;s the link: <a href="http://www.stephensblog.com/?p=344">http://www.stephensblog.com/?p=344</a></p>
]]></content:encoded>
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		<title>The Hard Truth - You Have Absolutely No Right To Be Successful!</title>
		<link>http://www.phatmarketing.net/blog/2008/07/the-hard-truth-you-have-absolutely-no-right-to-be-successful/</link>
		<comments>http://www.phatmarketing.net/blog/2008/07/the-hard-truth-you-have-absolutely-no-right-to-be-successful/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 15:12:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blogosphere]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[random musings]]></category>

		<guid isPermaLink="false">http://www.phatmarketing.net/blog/?p=12</guid>
		<description><![CDATA[Just been reading a very good blog post by Clayton Makepeace on his blog at The Total Package.
It&#8217;s a very harsh wake-up call for all people who think that Internet Marketing or Copywriting is going to make them rich with very little or no effort.
Click here to read the post at The Total Package
here&#8217;s an [...]]]></description>
			<content:encoded><![CDATA[<p>Just been reading a very good blog post by Clayton Makepeace on his blog at The Total Package.</p>
<p>It&#8217;s a very harsh wake-up call for all people who think that Internet Marketing or Copywriting is going to make them rich with very little or no effort.</p>
<p><a href="http://www.makepeacetotalpackage.com/clayton-makepeace/you-have-absolutely-no-right-to-be-successful.html">Click here to read the post at The Total Package</a></p>
<p>here&#8217;s an excerpt or two that i found particularly inspiring:</p>
<p>&#8220;&#8230;Everything you do today is a brush stroke on a canvas; a portrait of you ten years, twenty years, forty years from now.</p>
<p class="TTP_textindent">&#8220;The measure of success, reputation, wealth and quality of life you’ll enjoy later in your career is being determined right now; today by the amount of effort you’ll expend plus the quality of decisions you make in the next few hours, this week, this month, this year.</p>
<p class="TTP_textindent">&#8220;Your life will be little more <em>and little less</em> than what naturally happens to people who do what you do, exert the amount of effort you exert and make the decision you make.</p>
<p class="TTP_textindent">&#8220;So wouldn’t this be a good time to renew your commitment? To resolve to expend every iota of thought, energy and every hour you can to ensuring that your work achieves the standard of excellence required for success?</p>
<p class="TTP_textindent">&#8220;Give it a good think: What is it about your knowledge base … your skill mastery … the effort and depth of thought you invest in each project … the attention to detail in your finished work … that could be; should be improved?&#8221; - Clayton Makepeace</p>
<p class="TTP_textindent"><a href="http://www.makepeacetotalpackage.com/clayton-makepeace/you-have-absolutely-no-right-to-be-successful.html/trackback/">click here to read the full post</a></p>
<p class="TTP_textindent"> </p>
<p class="TTP_textindent">Keep fighting the good fight!</p>
<p class="TTP_textindent">Tony.</p>
<p class="TTP_textindent"> </p>
]]></content:encoded>
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		<item>
		<title>Rocky Balboa - the new Tony Robbins?</title>
		<link>http://www.phatmarketing.net/blog/2008/07/rocky-balboa-the-new-tony-robbins/</link>
		<comments>http://www.phatmarketing.net/blog/2008/07/rocky-balboa-the-new-tony-robbins/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 14:54:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[random musings]]></category>

		<guid isPermaLink="false">http://www.phatmarketing.net/blog/?p=11</guid>
		<description><![CDATA[I think it was Russell Brunson that commented (not verbatim) how he was amazed that people will go through 3 or 4 years of university, spending ten or hundreds of thousands of dollars on an education for a career which earns them 60 or 70 thousand dollars per year, but when they&#8217;re setting up an [...]]]></description>
			<content:encoded><![CDATA[<p>I <em>think</em> it was Russell Brunson that commented (not verbatim) how he was amazed that people will go through 3 or 4 years of university, spending ten or hundreds of thousands of dollars on an education for a career which earns them 60 or 70 thousand dollars per year, but when they&#8217;re setting up an internet business that will bring in millions, the same people give up after just a small hurdle like not seeing instant results.</p>
<p>Like I said, that&#8217;s the gist of what he said; I wasn&#8217;t quoting him verbatim.</p>
<p> </p>
<p>I came across this video clip somewhere, and it was very inspiring. Who would have known that Rocky Balboa was one of the greatest minds of the 21st Century?</p>
<p> <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/V1tXhJniSEc&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/V1tXhJniSEc&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p> keep up the fight, keep pushing. one step at a time.</p>
]]></content:encoded>
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		<item>
		<title>Are Frank Kern, Eben Pagan &#038; Co Just Drug Pushers?</title>
		<link>http://www.phatmarketing.net/blog/2008/07/are-frank-kern-eben-pagan-co-just-drug-pushers/</link>
		<comments>http://www.phatmarketing.net/blog/2008/07/are-frank-kern-eben-pagan-co-just-drug-pushers/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 10:39:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[random musings]]></category>

		<guid isPermaLink="false">http://www.phatmarketing.net/blog/?p=10</guid>
		<description><![CDATA[&#8230;also titled
&#8220;Internet Marketing, Gambling and Addictions
- a comparison&#8221;
 
Gambling = put up money in the hopes of a desired outcome which increases the value of original investment.
Internet Marketing = put up money in the hopes of a desired outcome which increases the value of original investment.
But it&#8217;s not as clear-cut as that, obviously!
Especially when you think that in gambling you can have [...]]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;">&#8230;also titled<br />
&#8220;Internet Marketing, Gambling and Addictions<br />
- a comparison&#8221;</h2>
<p> </p>
<p><strong>Gambling</strong> = put up money in the hopes of a desired outcome which increases the value of original investment.</p>
<p><strong>Internet Marketing</strong> = put up money in the hopes of a desired outcome which increases the value of original investment.</p>
<p>But it&#8217;s not as clear-cut as that, obviously!<br />
Especially when you think that in gambling you can have no influencce on the outcome of this desired result we&#8217;re talking about.<br />
At least in IM you can do lots of things to increase the chances of the happening of this desired outcome, thus increasing the chances of a &#8216;win&#8217;.<br />
The things you can do range from &#8216;doing more&#8217; such as writing blog posts or articles, or even investing in your education through programmes such as Frank Kern&#8217;s Mass Control, Eben Pagan&#8217;s Guru Mastermind, or Jeff Walker&#8217;s Product Launch Formula.</p>
<p>But let&#8217;s look now at the <em>darker</em> side of things&#8230; <strong>addiction</strong>.</p>
<p>Should there be support groups for people who are Addicted to Internet Marketing? That&#8217;s an e-book <strong>begging</strong> to be written right there! If you do write one then it was <em>totally</em> my idea, and I think I deserve a kickback <strong>and a free copy!!</strong> ;o)</p>
<h3>Addiction? Really?</h3>
<p>Well look at the gambler who spends his last penny to try and get that &#8216;one big win&#8217; that will put him &#8216;back in the game&#8217;&#8230; I could imagine an Internet Marketer finding him or herself in the same boat there.<br />
And speaking of addictions, look at the high-cost habit of a cocaine addict&#8230; hmmm&#8230; people who are <em>always</em> buying into the high-price coaching programs could be compared to this addiction.</p>
<p>So are the &#8217;Gurus&#8217; nothing more than dealers? Pushers? Well, that would be a personal decision - The wife of an IM addict would think so.</p>
<h3>My Name&#8217;s Tony, and I&#8217;m an IM Addict</h3>
<p>I have a confession to make: I bought a domain name and some Private Label Resale Rights e-books the other day. Altogether it cost £17.18 (about $35USD), and I HID this fact from my wife!  OOOooohh! dodgy dodgy territory!!<br />
I came clean and told her about it. I felt better, but that feeling faded as I noticed her eyes glaze over as I told her that if I sold even one or two a day at $9.95 that would mean&#8230; blah blah</p>
<h4>&#8230;But it gets worse!</h4>
<p>So far, I&#8217;ve not hit rock bottom&#8230; I can imagine it will involve me running round the streets, knocking on doors, <em>begging</em> people, to let me use their &#8216;net connection for just a few minutes so I can check my clickbank balance and just read through the latest emails and look at the latest videos from whichever launch is building up&#8230;</p>
<p>&#8230;no, it&#8217;s not come to that..YET! Here&#8217;s where I noticed that I have a problem - remember the PLR books I bought? I paid via PayPal. Somehow it&#8217;s paying the seller via e-check, which means I have to wait 9 days or so before the payment comes out my bank and into their paypal account!!! I have been climbing the walls, unable to stop checking my paypal account to see if there&#8217;s been any changes. I even contacted the seller to ask if they could cancel from their end so I can buy again using a quicker method?! Their lack of response agitates me even more!</p>
<p> </p>
<p>So please help me get my IM fix:</p>
<ol>
<li><strong>Leave a comment</strong> - (awesome new video/audio comment system below)</li>
<li><strong>Sign up for more updates - </strong>(opt-in form below)</li>
<li>Take a <strong>look at the blatant affiliate Links</strong> below (Just one or two sales could mean enough commissions for me to get more PLRs or something!!!)</li>
</ol>
<p>Until Next Time,</p>
<p>Tony.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br />
These FREE Videos are really good for anyone wanting to learn how to sell online:</p>
<div><a href="http://www.minisiteprofitsexposed.com/?thankyou-page=16101" target="_blank"><br />
<strong><span style="font-size: small; font-family: Georgia;"><img src="http://www.minisiteprofitsexposed.com/images/MiniSiteProfitsExposed_Small.jpg" border="0" alt="" width="200" height="228" /></span></strong></a><br />
<span style="background-color: #FFFF00"><span style="font-size: small; font-family: Georgia;"><strong><span style="font-size: small;"><a href="http://www.minisiteprofitsexposed.com/?thankyou-page=16101" target="_blank">Click<br />
Here To Get <span style="text-decoration: underline;">FREE</span> <span style="color: #cc0000;">Private Access</span> to<br />
This<br />
$197 Value, Life Changing Product!</a></span></strong></span></span></div>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Upload images, pick music (yours or theirs) click button to generate AWESOME video!<br />
(Click link to see for yourself!)</p>
<p> <a href="http://animoto.com/?ref=akjzpbtf"><img src="http://biz.animoto.com/affiliates/images/animoto_468x60_01.jpg" border="0" alt="" /></a></p>
<p><a href="http://animoto.com/?ref=akjzpbtf"><img src="http://biz.animoto.com/affiliates/images/animoto_468x60_02.jpg" border="0" alt="" /></a></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p> get my updates via email:<br />
<script type="text/javascript" src="http://forms.automateyourlist.com/form/19/1763547419.js"></script><br />
 </p>
]]></content:encoded>
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		<title>Michael Rasmussen&#8217;s &#8220;Mini Site Profits Exposed&#8221; Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!</title>
		<link>http://www.phatmarketing.net/blog/2008/06/michael-rasmussens-mini-site-profits-exposed-video-series-how-to-create-a-mini-site-that-runs-on-autopilot-and-makes-you-money-while-you-sleep/</link>
		<comments>http://www.phatmarketing.net/blog/2008/06/michael-rasmussens-mini-site-profits-exposed-video-series-how-to-create-a-mini-site-that-runs-on-autopilot-and-makes-you-money-while-you-sleep/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 12:21:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.phatmarketing.net/blog/?p=9</guid>
		<description><![CDATA[Most Internet marketers understand that having mini
sites is the fastest and easiest way to make money
online. They don&#8217;t require a lot of time, energy, or
money to set up, and once you&#8217;ve got one up and
running, you can sit back and just collect money from
all the sales you&#8217;re making.
At least&#8230; that&#8217;s how it&#8217;s supposed to be, [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small; font-family: Georgia;">Most Internet marketers understand that having mini<br />
sites is the fastest and easiest way to make money<br />
online. They don&#8217;t require a lot of time, energy, or<br />
money to set up, and once you&#8217;ve got one up and<br />
running, you can sit back and just collect money from<br />
all the sales you&#8217;re making.</span></p>
<p><span style="font-size: small; font-family: Georgia;">At least&#8230; that&#8217;s how it&#8217;s supposed to be, right?</span></p>
<p><span style="font-size: small; font-family: Georgia;">The truth is that mini sites really ARE easy to set<br />
up. They really DON&#8217;T require much time, energy, and<br />
money to set up. So why is it that so few people<br />
actually make money with their mini sites?</span></p>
<p><span style="font-size: small; font-family: Georgia;">The answer is that they never learned how to actually<br />
turn their mini site into a profitable moneymaker that<br />
runs completely on autopilot. The good news is&#8230;</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
YOU&#8217;RE ABOUT TO LEARN HOW TO DO IT!<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">Here&#8217;s what this is all about: My colleague Michael<br />
Rasmussen has just released a brand new video course<br />
that will walk you through the process of creating a<br />
killer mini site from the ground up, and then he&#8217;ll<br />
also teach you how to actually start making money with<br />
it right away and into the future.</span></p>
<p><span style="font-size: small; font-family: Georgia;">If you&#8217;ve been looking for help with monetizing your<br />
mini sites, then this is exactly what you need. The<br />
best part? The videos are FREE! I&#8217;ll tell you more<br />
about that later. First, let&#8217;s talk about the videos<br />
themselves.</span></p>
<p><span style="font-family: Georgia;">    If you&#8217;re in a hurry, you can just check the<br />
    videos out right now for free. Here&#8217;s the URL:</span></p>
<p><span style="font-size: small; font-family: Georgia;"><a href="http://www.minisiteprofitsexposed.com/?thankyou-page=16101" target="_self">http://www.minisiteprofitsexposed.com/?thankyou-page=16101</a></span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
OVERALL QUALITY<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">It&#8217;s important to note that these are online videos<br />
that you access from your web browser. Michael uses<br />
Camtasia Studio to create these videos, which is the<br />
premier software program for creating screen capture<br />
tutorials such as these.</span></p>
<p><span style="font-size: small; font-family: Georgia;">The first thing I noticed when I hit the play button<br />
on the first video was the incredible production<br />
quality. These are NOT your ordinary screen capture<br />
videos. In fact, I don&#8217;t think I&#8217;ve ever seen someone<br />
make videos that are this high quality before.</span></p>
<p><span style="font-size: small; font-family: Georgia;">He uses beautifully created graphics to pass his<br />
wisdom along to you, and the sound quality is the<br />
highest you will ever hear in an Internet marketing<br />
product. They sound like they were recorded in a<br />
professional studio.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Michael explained to me that he was sick and tired of<br />
seeing all the low quality videos out there, and so he<br />
set out to create something different in order to<br />
raise the bar in our industry. I think that, when you<br />
see Mini Site Profits Exposed for yourself, you&#8217;ll<br />
agree that he has succeeded.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Now let&#8217;s move onto&#8230;</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
THE ACTUAL VIDEOS<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">Here&#8217;s a brief summary of each video. Obviously<br />
it&#8217;s impossible to list every single thing here,<br />
but I want you to get a feel for what each one<br />
covered, and how well it covered it.</span></p>
<p><span style="font-family: Georgia;">    If you&#8217;re in a hurry, you can just check the<br />
    videos out right now for free. Here&#8217;s the URL:</span></p>
<p><span style="font-size: small; font-family: Georgia;"><a href="http://www.minisiteprofitsexposed.com/?thankyou-page=16101" target="_self">http://www.minisiteprofitsexposed.com/?thankyou-page=16101</a></span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 1 - INTRODUCTION</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">This videos introduces you to the entire course, as<br />
well as the teacher himself. You&#8217;ll learn what you can<br />
expect from the course, and why it&#8217;s structured the<br />
way it is.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Michael realizes that you may not have heard of him,<br />
and so he spends some time establishing his<br />
credibility with you by sharing some of his biggest<br />
successes. It doesn&#8217;t come across as bragging at all.<br />
Michael explains that, in order for you to get value<br />
from the teachings, you need to have faith that the<br />
teacher actually knows what he&#8217;s talking about. By the<br />
end of this video, you will have no doubt.</span></p>
<p><span style="font-size: small; font-family: Georgia;">By the way, this is a good lesson for all of us<br />
product developers. If you want people to accept you<br />
as an authority on any subject, you first need to<br />
establish your credibility with the reader. That way<br />
he&#8217;s willing to relax, and trust that what you&#8217;re<br />
telling him is sound advice.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 2 - THE BASICS</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">This video will introduce you to the basics of mini<br />
site marketing. This will set the foundation that all<br />
future learning will rest upon, so it&#8217;s important to<br />
pay close attention to this one.</span></p>
<p><span style="font-size: small; font-family: Georgia;">You&#8217;ll learn:</span></p>
<p><span style="font-size: small; font-family: Georgia;">* What mini-sites are, and what makes them different<br />
from regular content sites.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* Which businesses they work well for… and which ones<br />
they don’t.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* The right mindset to have when it comes to creating<br />
mini sites as part of your online business strategy.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* And the different tools you need to get started.</span></p>
<p><span style="font-size: small; font-family: Georgia;">This was a great video, and did an excellent job of<br />
kicking things off, and building the foundation for<br />
the rest of the course.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 3 - SQUEEZE PAGES</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">This is probably one of the most useful videos of the<br />
entire course. Every Internet marketer needs to build<br />
an email list, but how do you do it? What is the best<br />
way to capture the most opt-ins?</span></p>
<p><span style="font-size: small; font-family: Georgia;">The answer is &#8217;squeeze pages&#8217;. This video will teach<br />
you:</span></p>
<p><span style="font-size: small; font-family: Georgia;">* Why using a squeeze page is far superior to other<br />
opt-in methods.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* The single most important thing you must include at<br />
the top of your squeeze page to skyrocket your opt-in<br />
rate.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* The secret structure of a squeeze page, and why most<br />
marketers get it wrong (which costs them a LOT of<br />
money).</span></p>
<p><span style="font-size: small; font-family: Georgia;">* The most important to include in your opt-in process<br />
that will make sure that people actually receive your<br />
email.</span></p>
<p><span style="font-size: small; font-family: Georgia;">After watching this video, you&#8217;ll know everything you<br />
need to know to start building a massive opt-in list<br />
right away. This will probably be the first video that<br />
you &#8216;take action&#8217; on. You&#8217;ll be so excited about the<br />
possibilities, that I guarantee you&#8217;ll go and create<br />
your own squeeze page right away.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 4 - MINI SITE COPYWRITING - PART<br />
ONE</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">Nothing happens until the sales copy is written.<br />
Graphics alone will never sell a product, but sales<br />
copy alone WILL. This video begins to demystify the<br />
mysterious process of writing words that make people<br />
whip out their credit cards and buy.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Specifically, you&#8217;ll learn:</span></p>
<p><span style="font-size: small; font-family: Georgia;">* Why you need to learn copywriting, even if you “hate<br />
to write”</span></p>
<p><span style="font-size: small; font-family: Georgia;">* What a compelling offer looks like, and how to tell<br />
the difference.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* How to write an eyeball-grabbing headline that<br />
practically forces your readers to go through your<br />
entire page.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* A simple trick you can use in your opening to make<br />
your reader want to learn more.</span></p>
<p><span style="font-size: small; font-family: Georgia;">There is no skill that is more important to your<br />
success than the ability to write killer sales copy.<br />
Make sure you pay extra attention to this video, as<br />
well as&#8230;</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 5 - MINI SITE COPYWRITING - PART<br />
TWO</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">This video dives right into the individual components<br />
of a killer sales letter. You&#8217;ll learn how to create<br />
the &#8220;secret structure&#8221; of a mini site sales letter<br />
that makes big money. Specifically, you&#8217;ll learn:</span></p>
<p><span style="font-size: small; font-family: Georgia;">* How to create captivating body copy that draws your<br />
reader into the sales letter.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* Bullets that force your reader to keep reading the<br />
whole page, and makes them insanely curious and want<br />
to buy your product</span></p>
<p><span style="font-size: small; font-family: Georgia;">* How to take the risk off people&#8217;s shoulders, so<br />
they&#8217;ll feel safe buying from you.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* How to craft your &#8216;call to action&#8217;, and get people<br />
to whip out their credit cards and buy immediately.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* The secrets of writing a killer P.S. that helps seal<br />
the deal, and flip your prospect into a buyer<br />
instantly.</span></p>
<p><span style="font-size: small; font-family: Georgia;">This video covered a surprising amount of detail,<br />
especially considering that this course is not<br />
specifically about copywriting. Michael Rasmussen is<br />
definitely someone who overdelivers in his educational<br />
products.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 6 - HOW TO AUTOMATE THE<br />
DELIVERY OF YOUR INFOPRODUCT</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">Unless you want to be chained to your computer, you<br />
must learn how to put your mini sites on autopilot.<br />
The only thing you should be doing is driving traffic,<br />
and letting the site itself do all the work, including<br />
the work of instantly delivering the product to the<br />
customer.</span></p>
<p><span style="font-size: small; font-family: Georgia;">This video will walk you through the process of<br />
automating your product delivery, so you can just<br />
relax, and collect the money. The best part is&#8230; once<br />
you have this automated system set up, you never have<br />
to touch it again.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 7 - HOW TO &#8220;GROW&#8221; YOUR SALE</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">This video is guaranteed to be an eye opener for<br />
almost everyone who watches it, even the experienced<br />
marketers. Michael dives into some of the most<br />
effective &#8216;upselling&#8217; techniques that I&#8217;ve ever seen.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Nowhere else on the Internet have I seen such a<br />
thorough tutorial on how to increase the &#8217;size&#8217; of<br />
your orders. You&#8217;ll learn:</span></p>
<p><span style="font-size: small; font-family: Georgia;">* The psychology of &#8216;upselling&#8217;, and how to use it<br />
make your customer spend even more money with you.<br />
The best part? He&#8217;ll think it was his idea!</span></p>
<p><span style="font-size: small; font-family: Georgia;">* The absolute best time to upsell your customer. This<br />
one will surprise you when you realize how much money<br />
you&#8217;ve been leaving on the table by skipping this<br />
step.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* 5 simple techniques to increase your profit by up to<br />
100%.</span></p>
<p><span style="font-size: small; font-family: Georgia;">If you&#8217;ve already got a mini site that&#8217;s up and<br />
running, this video will make a big difference for you<br />
right away. Use any of these &#8216;plug and profit&#8217;<br />
strategies to increase your income literally<br />
overnight!</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 8 - CREATING AN AFFILIATE SALES<br />
FORCE</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">If there&#8217;s one thing I&#8217;ve noticed that all successful<br />
marketers have in common, it&#8217;s that they have a great<br />
affiliate program. They create a program that allows<br />
other people to make good money by promoting their<br />
products, and they get to just sit back and relax,<br />
while everyone else is doing the hard work of<br />
promoting FOR them.</span></p>
<p><span style="font-size: small; font-family: Georgia;">If you&#8217;ve ever dreamed of having an army of motivated<br />
sales people working hard to make you money, then<br />
you&#8217;re going to love this video. Michael will teach<br />
you:</span></p>
<p><span style="font-size: small; font-family: Georgia;">* What an affiliate program is, and how to set one up<br />
very quickly.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* Exactly what tools you need to give your affiliates<br />
(most people miss the mark here, so pay extra<br />
attention to this part).</span></p>
<p><span style="font-size: small; font-family: Georgia;">* Why merely having an affiliate program is NOT enough<br />
to convince people to sign up, and what you can do<br />
instead to have people eagerly trying to become one of<br />
your affiliates.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* How to motivate affiliates to sell for you.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 9 - MINI SITE MISTAKES TO AVOID</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">Let&#8217;s face it&#8230; it&#8217;s not enough to explain what you<br />
should do. You also need to know what mistakes you<br />
should avoid. Michael has already made these costly<br />
mistakes, but you don&#8217;t have to. You&#8217;ll learn:</span></p>
<p><span style="font-size: small; font-family: Georgia;">- Why people do judge a book by its cover&#8230; and how to<br />
capitalize on that for your mini-site</span></p>
<p><span style="font-size: small; font-family: Georgia;">- The single biggest reason people don’t buy from a<br />
mini site, and how you can apply this &#8216;instant fix&#8217;.</span></p>
<p><span style="font-size: small; font-family: Georgia;">- The single biggest thing that will kill your<br />
mini-site (it&#8217;s not what you think, and making this<br />
mistake is a surefire way to drain money from your<br />
bank account FAST!)</span></p>
<p><span style="font-size: small; font-family: Georgia;">- Two list building mistakes that’ll cripple your<br />
long-term profits.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 10 - SECRETS OF CREATING A<br />
PRODUCT FUNNEL</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">This video will walk you through the process of<br />
designing a product line that will make you a TON of<br />
money. There&#8217;s a lot more to it than you&#8217;d think,<br />
which is why this important concept (which was taken<br />
from direct marketing) gets it&#8217;s own video.</span></p>
<p><span style="font-size: small; font-family: Georgia;">After watching this video, you&#8217;ll understand why you<br />
can&#8217;t just have a single front end product, and you&#8217;ll<br />
know exactly what to do in order to get your customer<br />
to keep buying more and more expensive products from<br />
you&#8230; completely on autopilot!</span></p>
<p><span style="font-size: small; font-family: Georgia;">This video is a MUST for any serious marketer who<br />
wants to make a lot of money from their online<br />
business.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 11 - OUTSOURCING SECRETS FOR<br />
WORKING LESS, AND MAKING MORE</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">The title of this video says it all. You&#8217;ll learn<br />
all of Michael&#8217;s secrets for getting top notch<br />
freelancers to help you create your mini site empire<br />
in record time.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Let&#8217;s face it, you can&#8217;t be an expert at everything<br />
that mini sites require. For example, it&#8217;s really<br />
tough to be a top notch graphic designer, while also<br />
mastering HTML, and then becoming a killer<br />
copywriter, on top of also creating the product<br />
itself.</span></p>
<p><span style="font-size: small; font-family: Georgia;">And the list goes on and on. If you want to be<br />
efficient, and begin making money as fast as<br />
possible, outsourcing is the secret to making it<br />
happen. This video will show you exactly what to do,<br />
as well as some common (and very expensive) pitfalls<br />
to avoid.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>VIDEO 12 - OUTSOURCING SECRETS FOR<br />
WORKING LESS, AND MAKING MORE</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">Let&#8217;s face it&#8230; it doesn&#8217;t matter how great your<br />
mini site is if you don&#8217;t get any traffic coming to<br />
it. Getting traffic can be one of the most confusing<br />
and mysterious parts of making money online IF you<br />
don&#8217;t get the proper education.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Thankfully, Michael really dives in, and gives you a<br />
lightning fast education in this area. Specifically,<br />
you&#8217;ll learn:</span></p>
<p><span style="font-size: small; font-family: Georgia;">* How to use Pay Per Click (PPC) advertising to get<br />
targeted traffic fast.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* 3 ways to get targeted traffic without spending a<br />
dime.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* 2 ways to leverage the experience and contacts of<br />
other people to explode your traffic.</span></p>
<p><span style="font-size: small; font-family: Georgia;">* 3 traffic strategies to avoid like the plague!</span></p>
<p><span style="font-size: small; font-family: Georgia;">By the time you&#8217;re done with this video, you&#8217;ll know<br />
what to do right away to begin driving targeted<br />
visitors to your mini site.</span></p>
<p><span style="font-size: small; font-family: Georgia;">    Wow, you get all those videos for free? Click<br />
    here to check out the Mini Site Profits Exposed<br />
    course for yourself:</span></p>
<p><span style="font-size: small; font-family: Georgia;"><a href="http://www.minisiteprofitsexposed.com/?thankyou-page=16101" target="_self">http://www.minisiteprofitsexposed.com/?thankyou-page=16101</a></span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
DELUXE VIDEOS<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">Mini Site Profits Exposed comes with 12 videos, and<br />
has more content than most 300 dollar home study<br />
courses. And did I mention that it&#8217;s free?</span></p>
<p><span style="font-size: small; font-family: Georgia;">If you decide that you want to continue your<br />
education, and get the biggest possible advantage, you<br />
can also upgrade to the deluxe course for a small fee.<br />
The deluxe course contains four full-length videos<br />
that each cover one advanced topic in great detail.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Here&#8217;s a breakdown of each video:</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
VIDEO 13 - DESIGNING A KILLER BACK END<br />
THAT RUNS COMPLETELY ON AUTOPILOT<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">This deluxe video could easily be a whole course in<br />
itself. It walks you though the entire process of<br />
setting up a back end that is completely automated<br />
using an autoresponder system.</span></p>
<p><span style="font-size: small; font-family: Georgia;">You&#8217;ll learn how to set up your autoresponder to<br />
automatically remove a person from your prospect list<br />
after he buys, and then insert him into your customer<br />
list. This is where your new autoresponder sequence<br />
will start promoting your back end products<br />
automatically.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Bottom line&#8230; if you want to make the big bucks like<br />
all the Internet marketing gurus, you need to create a<br />
back end that works hard for you while you&#8217;re out<br />
creating new mini sites and developing new products.<br />
This video will show you how.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
VIDEO 14 - LIST BUILDING SECRETS<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">In this deluxe video, Michael will walk you through<br />
some of his best tactics for growing a massive list<br />
from your mini site. He&#8217;ll not only teach you what to<br />
add to your mini site, but he&#8217;ll also show you what<br />
you must REMOVE from your mini site in order to get<br />
the most possible subscribers.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Building a list is about SO much more than just<br />
offering a free newsletter. In fact, Michael shows you<br />
five different things you can offer your readers to<br />
get them to instantly give you their name and email.</span></p>
<p><span style="font-size: small; font-family: Georgia;">You&#8217;ll also learn the best places to actually put the<br />
opt-in email form on your mini site. You&#8217;ll also learn<br />
about pop ups and tell-a-friend scripts, as well as a<br />
bunch of other incredible tactics for growing your<br />
list.</span></p>
<p><span style="font-size: small; font-family: Georgia;">I have a hunch that you&#8217;ll find yourself referring to<br />
this video over and over again.</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
VIDEO 15 - MARKETING ACTIVITIES THAT<br />
MAKE YOU MONEY<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">When you think about all the &#8217;stuff&#8217; you can do to<br />
drive traffic to your site, it&#8217;s hard to know what you<br />
should focus on first. This video will walk you<br />
through the four most important marketing activities<br />
you can do to drive traffic to your mini site.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Once you master these four, you&#8217;ll never have to<br />
wonder what you should do when you start a new mini<br />
site. You&#8217;ll have an easy-to-follow road map for<br />
driving tons of targeted prospects to your site, so<br />
you can begin making money ASAP!</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">In this final deluxe video, Michael will reveal his<br />
best kept secrets for squeezing maximum profit out of<br />
any mini site. These are techniques that you have NOT<br />
seen before, so you&#8217;ll want to pay extra close<br />
attention to this one.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Think about it&#8230; if you&#8217;re going to put the time in,<br />
and set up a mini site the proper way (like Michael<br />
shows you in these videos), then it only makes sense<br />
that you&#8217;d want to make the most amount of money<br />
possible from it.</span></p>
<p><span style="font-size: small; font-family: Georgia;">In this video, you&#8217;ll learn:</span></p>
<p><span style="font-size: small; font-family: Georgia;">- How changing one sentence on your mini site could<br />
double your profits easily.</span></p>
<p><span style="font-size: small; font-family: Georgia;">- How to instantly increase the dollar amount of your<br />
average order (which puts more money into your<br />
pocket).</span></p>
<p><span style="font-size: small; font-family: Georgia;">- The one thing you must add to your &#8216;download page&#8217;<br />
that will instantly increase your income (with no<br />
extra work, once this thing is put into place).</span></p>
<p><span style="font-size: small; font-family: Georgia;">- How to turn your actual product into a money making<br />
machine!</span></p>
<p><span style="font-size: small; font-family: Georgia;"><strong>*************************************************<br />
CONCLUSION<br />
*************************************************</strong></span></p>
<p><span style="font-size: small; font-family: Georgia;">Whew! That was a lot of information, and I hope it<br />
helped you decide to check out Michael Rasmussen&#8217;s<br />
Mini Site Profits Exposed video course. Remember the<br />
course is absolutely free, so you have nothing to<br />
lose.</span></p>
<p><span style="font-size: small; font-family: Georgia;">Michael believes that it&#8217;s important for him to prove<br />
himself to you before he ever asks you to buy anything<br />
from him. He wants to show you that he will deliver<br />
you the absolute best education available anywhere,<br />
and he&#8217;ll gladly do it for free&#8230; just to win you<br />
over!</span></p>
<p><span style="font-size: small; font-family: Georgia;">So go ahead and check out Mini Site Profits Exposed<br />
right now, and see what all the fuss is about. I<br />
highly recommend that you upgrade to the deluxe<br />
course as well. Here&#8217;s the URL:</span></p>
<p><span style="font-size: small; font-family: Georgia;"><a href="http://www.minisiteprofitsexposed.com/?thankyou-page=16101" target="_self">http://www.minisiteprofitsexposed.com/?thankyou-page=16101</a></span></p>
<p><span style="font-size: small; color: #030000; font-family: Georgia;">Warmly</span><span style="font-size: small; color: #030000; font-family: Georgia;">,<br />
</span><span style="font-size: small; font-family: Georgia;">Tony Finbarr-Smith </span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.phatmarketing.net/blog/2008/06/michael-rasmussens-mini-site-profits-exposed-video-series-how-to-create-a-mini-site-that-runs-on-autopilot-and-makes-you-money-while-you-sleep/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Often Overlooked Places to Leave your mark Online</title>
		<link>http://www.phatmarketing.net/blog/2008/05/often-overlooked-places-to-leave-your-mark-online/</link>
		<comments>http://www.phatmarketing.net/blog/2008/05/often-overlooked-places-to-leave-your-mark-online/#comments</comments>
		<pubDate>Sat, 17 May 2008 15:02:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.phatmarketing.net/blog/?p=7</guid>
		<description><![CDATA[I made a post about getting your name/logo out there OFFline, but there&#8217;s a companion article about online tactics.
a real eyeopener!
http://www.smallbusinessnewz.com/topnews/2008/04/14/often-overlooked-places-to-leave-your-stamp-online
]]></description>
			<content:encoded><![CDATA[<p>I made a post about getting your name/logo out there OFFline, but there&#8217;s a companion article about online tactics.</p>
<p>a real eyeopener!</p>
<p><a href="http://www.smallbusinessnewz.com/topnews/2008/04/14/often-overlooked-places-to-leave-your-stamp-online">http://www.smallbusinessnewz.com/topnews/2008/04/14/often-overlooked-places-to-leave-your-stamp-online</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.phatmarketing.net/blog/2008/05/often-overlooked-places-to-leave-your-mark-online/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Promoting Your Business Offline</title>
		<link>http://www.phatmarketing.net/blog/2008/05/promoting-your-business-offline/</link>
		<comments>http://www.phatmarketing.net/blog/2008/05/promoting-your-business-offline/#comments</comments>
		<pubDate>Fri, 16 May 2008 15:02:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.phatmarketing.net/blog/?p=6</guid>
		<description><![CDATA[Hi, just a quickie.
 
I found a great post at www.smallbusinessnewz.com, all about being creative and getting your business name/logo/whatever out there and seen.
It&#8217;s well worth a look:
http://www.smallbusinessnewz.com/topnews/2008/05/14/5-places-to-leave-your-stamp-offline
]]></description>
			<content:encoded><![CDATA[<p>Hi, just a quickie.</p>
<p> </p>
<p>I found a great post at <a href="http://www.smallbusinessnewz.com">www.smallbusinessnewz.com</a>, all about being creative and getting your business name/logo/whatever out there and seen.</p>
<p>It&#8217;s well worth a look:</p>
<p><a href="http://www.smallbusinessnewz.com/topnews/2008/05/14/5-places-to-leave-your-stamp-offline">http://www.smallbusinessnewz.com/topnews/2008/05/14/5-places-to-leave-your-stamp-offline</a></p>
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		<item>
		<title>&#8230;what are YOU doing here?</title>
		<link>http://www.phatmarketing.net/blog/2008/05/what-are-you-doing-here/</link>
		<comments>http://www.phatmarketing.net/blog/2008/05/what-are-you-doing-here/#comments</comments>
		<pubDate>Tue, 06 May 2008 08:14:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[announcement]]></category>

		<guid isPermaLink="false">http://www.phatmarketing.net/blog/?p=4</guid>
		<description><![CDATA[
WAIT! I&#8217;ve not even started this blog yet&#8230; what are you doing here??
what&#8217;s the big idea about this here blog, then?
well, it&#8217;s marketing stuff. and I&#8217;ll talk about it a bit.
Many of you probably came here via www.successfool.com, so welcome - you came here from a great site.
Cheers,
Tone.
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://danperkins.blogs.com/doxa/images/2008/03/31/wait2_2.jpg" alt="wait" width="161" height="167" /></p>
<p>WAIT! I&#8217;ve not even started this blog yet&#8230; what are you doing here??</p>
<p>what&#8217;s the big idea about this here blog, then?</p>
<p>well, it&#8217;s marketing stuff. and I&#8217;ll talk about it a bit.</p>
<p>Many of you probably came here via <a href="http://www.successfool.com">www.successfool.com</a>, so welcome - you came here from a great site.</p>
<p>Cheers,</p>
<p>Tone.</p>
]]></content:encoded>
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