Phat Marketing

Today is my Wedding Anniversary, AND our first Baby is due tomorrow!! so I’m an awfully excited boy ^_^

ok, “Brand” new blog post: Apologies for crappy play on words, but I had a thought while reading John Reese’s latest report, and it concerns branding. Get it? ‘Brand’ New? oh forget it.

(here’s the link to his report: It’s not an affiliate link and I make no money off it. http://www.income.com/blog/2009/10/13/internet-marketing-2010-the-road-ahead/)

But first the thought that I had: How sexy is a brand?

John mentions someone in a ‘Samurai Speed’ t-shirt and someone flipping out asking where he’d gotten said t-shirt…

my thought was ‘hmmm, I wonder how many brands are so UNsexy they would look quite UNcool on a t-shirt.

Wal-Mart, Dell and Microsoft spring to mind.

So anyway, I realise that only a cool market warrants a cool brand name (‘extreme groceries’ might never replace Wal-Mart as a brand), but is that REALLY a hard and fast rule?

I Imagine a club aimed at a bunch of nerds might benefit from a cool name… ‘Neutron Squad’ or somethign like that, perhaps?

Anyway, I’ll stop rambling now.

Go read his report now – he’s not selling anything, this is not an affilaite link and I make nothing from giving you the report – I simply thought you might like it!

http://www.income.com/blog/2009/10/13/internet-marketing-2010-the-road-ahead/

What’s in it? In John’s own words:

“I talk about some of the things I’ve been up to and changes that are affecting Internet Marketing.

Here’s Some Of What I Cover In This Report:

* How I made a bone-head mistake and lost over $350,000.
* My thoughts on “Social Media” and why some will hate what I have to say.
* Did you know… The FTC just changed the entire game of marketing.
* Why your traffic generation efforts better get ‘smarter.’
* Don’t do ‘this’ or you and your business might be doomed.
* How you need to position your business and why.”

Anyway, I hope you find the report interesting , and have a nice day!

Oh yeah, do some commenting on sexy brands, will ya?

Any brands that scream sexy cool to you (apart from Russell Brand, of course!!)

p.s. Did you ever see the video where I dedicated a song to John Reese when I was singing in Manchester? It was a Twitter-dare that went wrong, cos I come across as being in LOVE with him or something?!?! OOPS!

Laters! Tony.