Phat Marketing

I made a fatal flaw.

A biggie.

Like an idiot I then wondered why nothing was happening.

Then I realised …and I felt foolish.

Whether you believe in the Law of Attraction or not, there is a very simple process I urge you to apply to your life, your business and your everything right now:

It’s a three-part process:

1. Ask
2. Believe
3. Receive

You see you have to define exactly what it is you want to achieve before you set out to get it (they call that a goal), and while it’s the first piece of advice I’d dish out, it’s the first thing I missed when planning my own future and working towards attracting my ideal life. Silly sod.

Anyway, like I said, you don’t need to believe in the Law of Attraction to see the power of this process.

You see if you start at 1 – Ask. This means define exactly what it is that you want.

If you’re a business then maybe you want more potential customers…

…or maybe you could define it a little more specifically?

Perhaps you’d like affluent customers in their 50s with good mobility and a sense of adventure to go on your  “Golden Years Adventure Hiking Holidays in Peru”?

I mean, what good is getting ‘more potential customers’ if they’re all in their 60s looking for budget breaks that are mobility-scooter friendly?

I imagine that could be quite deflating – a stream of customers that you can’t sell to

Anyway, I made the mistake of not defining a vision statement and a mission statement for my business.

As soon as I have these defiined, I have found lots of things falling into place for me.

My next post will be on defining your Vision Statement and your Mission Statement (and the difference between the two).

Cheers,

Tony.